Data Privacy Policy

Introduction

parahubluxis AG ("we", "our", or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, process, and protect your personal data when you visit our website, use our services, or interact with us in any way. We are based in Austria and comply fully with the General Data Protection Regulation (GDPR) and all applicable European data protection laws.

This policy applies to all personal data we collect through our website, analytics platform, customer communications, and any other interactions with parahubluxis.

Data Controller Information

The data controller responsible for your personal data is:

Data Collection

We collect personal data in several ways to provide and improve our services. The data we collect includes information you provide directly to us and information we gather automatically when you use our website and services.

Information You Provide Directly

When you contact us, register for our services, or interact with our platform, we may collect:

• Name and contact information (email address, phone number, postal address)
• Company information (business name, industry, size)
• Account credentials and authentication information
• Communication preferences and marketing consents
• Support enquiries and correspondence
• Payment and billing information (processed securely through third-party providers)

Information We Collect Automatically

When you visit our website or use our platform, we automatically collect:

• Technical information (IP address, browser type, device information, operating system)
• Usage data (pages visited, time spent, click patterns, referral sources)
• Platform analytics data (dashboard usage, feature utilisation, performance metrics)
• Cookie and tracking technology data (as detailed in our Cookie Policy)

How We Use Your Information

We use the personal data we collect for legitimate business purposes and with appropriate legal basis. How we use your information depends on the services you use and your relationship with parahubluxis.

Service Provision and Platform Operation

We use your data to provide our e-commerce analytics services, including:

• Creating and managing your account and access credentials
• Delivering analytics insights and reporting services
• Processing transactions and managing billing
• Providing technical support and customer service
• Maintaining platform security and preventing fraud

Communication and Marketing

With your consent, we may use your information to:

• Send service updates, security alerts, and administrative messages
• Provide marketing communications about our products and services
• Respond to your enquiries and support requests
• Invite you to participate in surveys or feedback programmes

Platform Improvement and Analytics

We analyse usage patterns to improve our services and develop new features that better serve our clients' needs.

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

For detailed information about the cookies we use and how to control them, please refer to our Cookie Policy.

Legal Basis for Processing

Under GDPR, we process your personal data based on the following legal grounds:

• Contract Performance: Processing necessary to provide our services and fulfil our contractual obligations
• Legitimate Interests: Processing for our legitimate business interests, such as improving our services, security, and fraud prevention
• Consent: Where you have given explicit consent for marketing communications or optional features
• Legal Obligation: Processing required to comply with legal or regulatory requirements

Data Sharing and Third Parties

We do not sell, rent, or trade your personal data to third parties. We may share your information only in the following circumstances:

Service Providers

We work with trusted third-party service providers who assist in delivering our services, including:

• Cloud hosting and infrastructure providers
• Payment processing and billing services
• Customer support and communication tools
• Analytics and performance monitoring services

Legal Requirements

We may disclose your information if required by law, court order, or governmental regulation, or to protect our rights, property, or safety.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected and to comply with legal obligations. Our data retention periods vary depending on the type of information and the purpose for which it was collected.

Retention Periods

• Account Information: Retained for the duration of your account plus 7 years for legal and tax purposes
• Analytics Data: Anonymised and retained for up to 5 years for service improvement
• Marketing Data: Retained until consent is withdrawn or 3 years of inactivity
• Support Communications: Retained for 3 years for quality assurance and legal purposes

When retention periods expire, we securely delete or anonymise your personal data in accordance with our data deletion procedures.

Your Rights

Under GDPR and European data protection law, you have several rights regarding your personal data. You may exercise these rights by contacting us at privacy@parahubluxis.world.

Your Rights Include:

• Right of Access: Request information about how your personal data is processed
• Right to Rectification: Request correction of inaccurate or incomplete personal data
• Right to Erasure: Request deletion of your personal data under certain circumstances
• Right to Restrict Processing: Request limitation of processing in specific situations
• Right to Data Portability: Request transfer of your data to another service provider
• Right to Object: Object to processing based on legitimate interests or for marketing purposes
• Right to Withdraw Consent: Withdraw consent for processing based on consent

To exercise your rights, please contact us with sufficient information to verify your identity. We will respond to your request within 30 days, unless an extension is required due to the complexity of your request.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our security measures include:

• Encryption of data in transit and at rest
• Regular security assessments and penetration testing
• Access controls and authentication mechanisms
• Employee training on data protection and security
• Incident response and breach notification procedures

While we strive to protect your personal data, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security but continuously work to maintain the highest security standards.

International Data Transfers

Your personal data is primarily processed within the European Economic Area (EEA). If we transfer data outside the EEA, we ensure appropriate safeguards are in place, including:

• European Commission adequacy decisions
• Standard contractual clauses approved by the European Commission
• Binding corporate rules or certification schemes

Children's Privacy

Our services are not directed to individuals under the age of 16, and we do not knowingly collect personal data from children. If we become aware that we have collected personal data from a child without appropriate consent, we will take steps to delete such information promptly.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. We will notify you of any material changes by posting the updated policy on our website and, where appropriate, through email or other communication channels.

We encourage you to review this policy periodically to stay informed about how we protect your privacy.

Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data processing practices, please contact us:

You also have the right to lodge a complaint with the Austrian Data Protection Authority (Datenschutzbehörde) or your local supervisory authority if you believe your data protection rights have been violated.